Assistant professor at Laval University (Quebec city, Canada), Department of information and communication. Specialized in the field of social marketing, persuasion and campaign evaluation.


Publications:
Who’s Afraid of Fear Appeals? The Case of Road Safety Public Campaign Announcements

Our study examines the pattern of co-occurrence of affects aroused by fear appeals, as they occur in road safety messages, and their influence on message processing and acceptance.

Article: Print

$US10.00

Article: Electronic

$US5.00